Survey says
Want to win a $300 JB Hi-Fi voucher? Well let’s face it, who doesn’t? The Victorian AIDS Council/ Gay Men’s Health Centre is currently evaluating one of our campaigns, Staying Negative. Why? Well we like to routinely evaluate our campaigns to ensure that we are responsive to the needs of the community. Evaluations such as this are crucial to ensuring that our campaigns are effective in engaging our target demographic.
So now we are evaluating the Staying Negative campaign and we want your feedback. The questions don’t take a huge amount of time, however they will help us identify how people feel about particular aspects of the campaign. Therefore if you have some thoughts on what could be improved we’d love to hear them! Naturally, we also like hearing about what we do well (don’t we all like a compliment?)
As an added enticement we are spicing up the evaluation by offering a chance to win a $300 JB Hi-Fi voucher. Seriously, think about how many DVD’s you could buy with that. You’d be set for winter! But as they say, there’s no such thing as a free lunch… so in exchange for this opportunity we’re asking for your opinion. So please give generously.
At the end of the survey you will also be asked if you would like to participate in some focus groups. This is where we pay you for your thoughts, again.Crazy I know, but it really is just a demonstration of how much we value thorough evaluations of our campaigns. Essentially the focus groups are an opportunity to have an open discussion about the campaign and what you think about it. The person running the evaluation is an external consultant so there’s no need to worry about hurting our feelings.
You will also get asked if you would like to participate in the campaign yourself. This is the fastest and most effective way to change the content on the site. Why? Well because most of the content has come from the community, so the stories we get help to determine the flavour of the campaign. So if you are interested in participating, hit us up! And just for your peace of mind, any personal details that are recorded are completely removed from the surveys. This way your feedback is entirely anonymous.
So if you have a moment we’d love it if you could spend it on us and fill out our evaluation survey.
To access the survey go to http://bit.ly/SNevaluation
Alternatively you are welcome to email me if you have any questions regarding the campaign.
