Profits from gay Australian dating app to be donated to marriage equality cause
AUSTRALIAN gay dating app Pash recently announced it would donate half of its profits for the current financial year to Australian Marriage Equality.
The app makes its money through selling premium memberships and sets itself apart from other dating apps by only allowing photos taken from the users’ smart phone device and requiring profile pictures to be updated every 30 days.
Founding chief executive Andrew Baietta explained the decision to donate the profits:
“We want our members to know that their subscription fees and any advertising dollars we make are going towards important causes for the LGBTIQ community,” he said.
“We also create a socially responsible company which gives back to the community in meaningful ways.”
The app can be downloaded from the iTunes store and will soon be available for Android devices.
